If you want to start a holy war among photographers, just bring up the topic of light modifiers and then watch the fray unfold. Everyone has their favorites and some are very passionate. Purists will always be here to remind us that nothing matches the light from a high-powered strobe in a 7-foot flash umbrella. Having lived the tragic comedies that result from carrying softboxes and umbrellas outdoors to grab portraits, only to see them fall over in slight breezes (sandbags be damned!), I can attest that it’s very often not practical to have studio style lighting on location and especially outdoors when you have no assistant. If you’re posing people for a planned shoot, with sufficient time, and everyone is in the mindset to get great results, then yes bring your real studio gear and get stunning results. But if you’re on location, trying to get the best pictures you can, of people who don’t want to wait for you to unfold a wagon’s worth of gear, these little modifiers are great!
They go onto the flash head easily and stay fairly secure, although I have taken to using a thick rubber band for extra tension. For fill light when shooting portraits or candid shots at reasonably close distances, they work extremely well. In a studio as your primary or only light? Not so much, but that’s not a function of the product so much as the small size — any diffuser this small will under-perform in a studio. But for keeping your flash mounted to the hotshoe, you can’t get much bigger than this before you’re interfering with your own lens.
If you want to, you can detach the light and hold it off to the side, or have an assistant (or innocent bystander!) hold it for you and still get good results. If you’re going through the trouble of setting up any sort of light stand for off-camera work, then you’re probably prepared and I’d recommend having a larger (24″ maybe) beauty dish or some other small modifier handy.
In summary, when it comes to modifiers for on-camera speed lights, there’s really not that much you can do! You can spend big bucks on magnetic systems and futuristic looking translucent bulbs, or you can just buy these cheap things and get pretty much the same result. Tiny nuances pale in comparison to the benefits of simply moving your flash off to the side and sticking it into a beauty dish anyways.
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